Sports stars ‘say enough’ to binge drinking in new video

Netball Australia is proud to be one of 14 Australian sports that are helping to tackle youth binge drinking. We’re strong enough to say enough, and you can be too.

The Be the Influence – Tackling Binge Drinking initiative has launched a new video featuring some of Australia’s leading sporting stars who are ‘strong enough to say enough’ to binge drinking.

The Be the Influence – Tackling Binge Drinking initiative, part of the National Binge Drinking Strategy, is a sponsorship partnership between the Australian Government and 14 national sporting organisations, including Netball Australia, that aims to address binge drinking and the influence of alcohol promotion on young Australians.

These partnerships provide an alternative to alcohol sponsorship that enables sporting organisations to provide environments, from national to community level, that are free of alcohol promotion and messaging.

The ‘strong enough to say enough’ video will now be shown on in-stadium video screens at sporting events all across the country starting with this weekend’s Football A-League and National Basketball League games.

Australian Diamond Natalie Medhurst is one of the athletes making a pledge to help tackle youth binge drinking.

“I’m proud to be a part of Be the Influence because the less exposure young people have to alcohol promotion, the better,” Medhurst said.

The initiative is being managed by the Australian National Preventive Health Agency and their CEO Louise Sylvan says, “It’s pleasing that many of our athletes feel strongly enough to put their names and voices to this initiative.”

“This video brings together some of Australia’s leading athletes to tackle youth binge drinking by inspiring young people to make their own decisions, stand up for what they believe in and be ‘strong enough to say enough,’ says Ms Sylvan.

Other Athlete Ambassadors that appear in the video include swim star and Olympic silver medallist Christian Sprenger, Olympic cyclist Shane Perkins, and Commonwealth Games hockey gold medallist Anna Flanagan.

Since the launch of the initiative in June 2012 the Be the Influence messaging has already been seen and heard at nearly 1,000 events around Australia through venue signage, in stadium announcements and uniform branding.

To watch the video, please click here: http://www.youtube.com/watch?v=NxAwGrlX_9I

For more information on Be the Influence – Tackling Binge Drinking visit: www.tacklingbingedrinking.gov.au