Netball Australia last week launched MyNetballShop.com.au – a new, one-stop online shop for Diamonds fans to get their entire range of netball products.
Diamonds Replica apparel and a great range of giftware and accessories are now available through the new online retail channel, as well as a new line of Diamonds supporter gear designed by former Melbourne Vixen Sarah Wall.
Netball Australia’s Head of Commercial Marne Fechner said that the sport’s licensing program had been identified as a strategic priority and that the new online store would address the challenges associated with retail distribution.
“Many of Netball Australia licensees have a limited retail presence and while they enjoy an extremely successful Test Series, the reality is that we only hold between four to six Tests each year,” Fechner said.
“MyNetballShop.com.au means that our passionate fan base can now easily access all their Diamonds’ supporter gear any time of the year via a good looking, well-stocked online store that offers a great user experience.”
MyNetballShop.com.au will initially stock only Netball Australia’s licensed product from its Australian Diamonds, NetSetGo!, Diamond Girl and Netball Australia lines, however there may an opportunity to extend the program to support ANZ Championship licensing programs in the future.