Netball Australia, World Netball (WN) and the Local Organising Committee (LOC) of the Netball World Cup Sydney 2027 (NWC2027) has revealed Brace Yourself – a bold and contemporary brand identity for WN’s pinnacle event, designed to move netball into the future for the next generation of fans, players and partners.
NWC2027 will celebrate netball as more than a game, elevate the fan experience and build a meaningful legacy for the sport that inspires pride and passion long after the final whistle.
The NWC2027 will be impossible to ignore with fans invited to Brace Yourself.
In celebrating Two Years to Go until the Final of the NWC2027 is contested in Sydney on Sunday, 5 September 2027, the brand identity made its public debut at an event held at Sydney’s Circular Quay, the vibrant heart of the iconic Harbour.
The brand was unveiled with current international netballers Sunday Aryang, Kate Moloney and Liz Watson (Australia), Shimona Jok (Jamaica) and Mary Cholhok (Uganda), representing a cohort of athletes that continue to raise the bar globally which is seeing netball go from strength to strength.
Dame Liz Nicholl DBE, President of World Netball was excited to unveil the artwork for NWC2027.
“I am thrilled to see the branding of the Netball World Cup Sydney 2027 come to life, in such a bold, vibrant, unmissable way," she said.
“At World Netball we are on a mission to grow our reach, revenue and capacity, by driving game development and the worldwide delivery of a portfolio of thrilling world-class events.
"The Netball World Cup is the pinnacle of this, and the Netball World Cup Sydney 2027 brand launch clearly shows the Local Organising Committee’s intentions to achieve our mission, by creating an event designed to move netball into the future.”
Central to the brand is "COUNTRY CALLS" – a collaboration between artist Ginny Jones, a proud Gomeroi and Kooma woman, and Australia's leading First Nations creative agency YarnnUp Collective.
COUNTRY CALLS pulses with raw energy, inviting the world's netball community to gather in celebration on Wangal Country.
The artwork honours the snapper's deep significance to Sydney's First Nations peoples and celebrates the Gymea Lily's spirit of resilience under pressure.
With words woven through the composition as a reminder that this tournament will be bigger than any game, COUNTRY CALLS is where culture meets court. Electric pinks and vibrant oranges spark against deep foundations - a visual identity that's unmistakably Sydney, unmistakably alive.
Ginny Jones expressed how she feels to have her artwork used on a global stage.
“Being part of this project has been incredibly meaningful - to see First Nations culture celebrated on such a global stage through the Netball World Cup is powerful," she said.
"I have really fond memories growing up playing netball as a family - we had 10 kids, so we made an entire team! From goal shooter to wing defence, we all had our positions, and we played hard.
“To be able to draw on my love for a sport that brought my family together and also the First Nations community, I'm really proud.
"There's something magical about netball: the precision of a perfect pass, the split-second decisions, the way seven players move as one unit down the court. When people see this artwork, I want them to feel that electric energy of game day - the crowd, the tension of a tied score, the pure joy when your team clicks. That's what COUNTRY CALLS is all about - celebrating how netball connects us all and inviting the world to experience that magic on Wangal land,” concluded Jones."
The NWC2027, which will be the 17th edition of the tournament, is set to be a thrilling showcase of top netball nations competing in 64 matches over 12 days from 25 August – 5 September 2027.
In a move away from the 2015 event hosted by Sydney, all matches at the NWC2027 will be played in one venue, and on one court at Sydney Olympic Park. This will allow for enhanced broadcast production, event presentation and fan experience to occur, whilst also giving all players an equal opportunity to play in the biggest and best venue.
Chair of the Netball World Cup Sydney 2027 Organising Committee and Netball Australia Liz Ellis AO is looking forward to the world's best netballers competing in Sydney.
"We're bringing netball to the world in a bigger and more innovative way than ever before," she said.
"New and existing fans both here in Australia and across the globe are only two years away from seeing some of the most skilful, marketable and competitive female athletes in the world fight it out for netball's ultimate prize.
"Together with our Federal Government, NSW Government and commercial partners we are going to elevate this experience at every level so we can show the world just how Australia does major international events in the green and gold decade. Everyone is going to want a piece of this action.”
Netball Australia and the LOC, along with WN have partnered with leading global agencies, Octagon and FutureBrand, to develop the cutting-edge brand identity.
Chief Operating Officer of the Netball World Cup Sydney 2027 Local Organising Committee Mark Falvo commented on the brand identity they've chosen.
“Brace Yourself reflects perfectly our vision for the Netball World Cup Sydney 2027™. Both on and off the court, the tournament will be bold, vibrant, and future-focused, showcasing the power, energy, and momentum of international netball," he said.
“The Netball World Cup Sydney 2027 will bring people together, from local courts to global stages, united by passion, culture, and community. Sydney 2027 will be more than a tournament; it will be a movement and a platform for growth that will leave a legacy for netball in Australia and around the world.
“From Centre Court to the City, the Netball World Cup Sydney 2027™ will be unmissable. Brace Yourself.”
The NWC2027 is supported by both the Federal Government and NSW Government.
The Hon Anika Wells MP, Federal Minister for Communications and Minister for Sport acknowledged the Federal Government's commitment to the event.
“The Albanese Government continues to back women and girls in sport and is proud to be committing $6 million dollars for the 2027 Netball World Cup," she said.
“Our multi-million dollar investment will help Netball Australia create a unifying moment for women’s sport and celebrate 100 years of netball in Australia.
“Netball is the number one participation sport for women and girls in this country and drives healthier and more active lifestyles.
“Our commitment builds on support for women and girls at the grassroots level through the $200 million Play Our Way program, the largest ever sporting fund for women and girls.”
The 2027 event will be the third time Sydney has hosted the sport's global showpiece, following on from 1991 and 2015, where the 2015 Final between Australia and New Zealand was played in-front of 16,752 fans, remaining a world record crowd for a netball game.
The Hon Steve Kamper MP, NSW Minister for Sport, and Minister for Jobs and Tourism is thrilled to be welcoming the Netball World Cup Sydney 2027 to the state.
“The NSW Government is proud to welcome the Netball World Cup Sydney 2027™ to Australia’s major sports event capital," he said.
“With our world-class venues and passionate sports fans, Sydney has rightfully earned its reputation as one of the world's premier stages for elite international sport.
“When the tournament starts in two years, Sydney won't just welcome the world's best netball players, but also their fans and spectators. They'll fill our sporting venues, as well as our hotel rooms, restaurants, pubs, shops, and precincts, giving a significant boost to the NSW visitor economy."
Fans and interested parties wanting to receive the news and information about the NWC2027 including the Draw and Schedule, venue details, ticketing, corporate hospitality and tour packages should sign up today at www.nwc2027.com.
